MyFord Touch – The iPhone of Car Technology
The concept behind MyFord is driver connect technology that will redesign the driver’s interface and how they interact with the car. This is fusing together consumer electronics ease of use and the rich graphics interfaces used in them.
“MyFord Touch, combined with new SYNC functionality, creates an experience that will cause people to fall in love with their vehicles again,” said Derrick Kuzak, Ford group vice president, Global Product Development. “It’s not just a technology; it’s an experience – one we hope will have people across the globe looking forward to spending time behind the wheel of their vehicle.”
MyFord will be branded MyLincoln and MyMercury in the respective brands. This will not be brand exclusive rather just exclusive to the Ford brands.
The MyFord Touch system will be used with an available 8-inch touch screen LCD at the top of the center stack. Also information will be displayed using two 4.2-inch on both sides of the speedometer. Five way switches will be on each side of the steering wheel controlling the corresponding 4.2-inch screens.
“The steering wheel has all the necessary functions available in a very compact area, right where your hand falls as you grab the wheel,” said Johnson. “The five-way buttons will feel familiar to anyone who has used a mobile phone or MP3 player. Drivers aren’t forced to use a quirky or unfamiliar interface like a joystick or rotary knob.”
The left 4.2-inch display will feature information and settings for the vehicle, fuel economy, mechanical status and safety features. The right 4.2-inch display will feature infotainment information, audio settings, climate control, phone communications and navigation menus. The features in the right hand display will also be available in the 8-inch center stack display. This display will replace many traditional buttons. The MyLincoln will take the 8-inch display a step further by providing fingertip slider controls on the touch screen. These sliders will control the audio volume and or fan speed. When using your finger on the slider a LED chaser will give visual representation as to the changes being made.
The 8-inch touchscreen in the center stack is the key to this interface Utilizing a “four-corner” solution to the layout design. The four corners are phone, navigation, climate and audio/entertainment functions. Touching the desired corner will always bring up the corresponding application no matter what screen you are currently in. Voice commands can be used to adjust most controls.
The next generation of Microsoft’s SYNC system is behind the scenes running the show. This is no longer a add on black box. SYNC is now a fully integrated part of the car. MyLincoln will be standard in all future Lincoln’s beginning with the 2011 Lincoln MKX. MyFord technology will be available in all future Ford products. Ford pretty much just announced the iPhone of car technology.
Features available through MyFord Touch, powered by SYNC include:
| Media Hub |
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| Internet Connectivity |
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| Phone |
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| Voice Recognition |
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| Navigation |
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| Climate Control |
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| Audio |
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| Vehicle Setting Personalization |
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