Accelerate Mpls

2011 Audi A8

The Minneapolis Auto Show has finally arrived.  I must admit that I look forward to the show every year.  The show is not large compared to others and, in reality, many concept cars go to the larger shows and skip us.  The reason I like our show is it is local and I am on my own time.  I can go with my friends with no scheduled agenda.  The big shows like Chicago and Detroit are a lot of fun but this is just different having a show near home.

The show was busier then I expected.  I talked to quite a few people that noted how the attendance numbers were up from last year already on the second day of the show.  The economy is in a slightly better place and car sales are starting to pick up and the attendance at the show is reflecting it. I am guessing that Ford was a major sponsor this year as many new Taurus’s were strewn about outside of the entrances.  I overheard several consumers commenting on how they liked the look of the new Taurus and most didn’t even know what it was.

Chevrolet Silverado ZR2 Concept

Some of the highlights included the special edition Synergy Green Camaro and the Silverado ZR2 Concept truck from Chevrolet.  Though many General Motors concept cars were missing, I was surprised to see the Cadillac Converj concept at the Cadillac Stand.  Ford had the new 2011 Edge along with the new 2011 Fiesta Sedan.  The updated 2011 Shelby GT500 Mustang was on the show floor with the hood open and, although the doors were locked, it was what was under the hood that was important.  Audi had the mighty R8 5.2 in a copper brown color with carbon fiber side blades.

2010 Audi R8 5.2

Some things I noted about the show: BMW, Porsche Infiniti were all absent.  While a few talked about Porsche, I’m not sure anyone noticed Infiniti was gone and the largest complaint of the show that I heard was “Where’s BMW?”  I spoke with one of the local BMW dealerships and they said that their research indicates that they do not sell enough cars by being at the auto show to warrant the expense. This absence just gave the competition such as Audi and Mercedes-Benz a chance to have BMW owners sit in their cars.  Another anomaly was Nissan.  They found it important to have the GT-R with a base price of $80,790 but not to have a 370Z, which starts at $29,990.  I was told that the reason was, “That is what they sent us…”.  Not a terribly good answer in my opinion.

Ross Testing the Man Step

I personally think many manufactures should take notes more from Ford.  They have been building terrific booths at the shows lately.  They engage the consumers and have a lot to look at, and I am not just talking product.  There are interactive games such as foosball and driving simulators not to mention the computers filled with information.

Overall the show was better then last year.  With more manufacturers in attendance and consumer attendance up, the atmosphere was a bit more upbeat.  The Minneapolis Auto Show’s tag line is “Your License to Dream” and I believe that is exactly what this show did for many consumers this year and with the products coming in the next year, I am sure next year will be even better for consumers.

2011 Hyundai Sonata

The midsize sedan segment is one of the most competitive and is the largest volume class of vehicle.  The perennial kings of this segment have for a long time been the Toyota Camry and Honda Accord.  The Ford Taurus once played in this segment but then faded away.  The Hyundai Sonata has been making moves and gaining market share for years now.  Each revision getting better and more refined.  Having sold over 1.2 million Sonatas, it is safe to say Hyundai is getting the swing of things.

The U.S. version of the 2011 Sonata was shown at the LA Auto show.  The car is radically different then the current generation.  With a fluid design and crisp lines, the new Sonata looks terrific.  The cars overall shape somewhat mimics the higher end Volkswagen CC four door coupe styling.  An up swept character line runs from behind the front wheel well through the door handles, and through to the top of the taillights.  The car’s overall stance is somewhat sporty and aggressive.  The rear trunk has a slight spoiler built in.  The rear tail lights look like a mash up of a BMW 3 series and the brand new 2011 Infiniti M.

The interior of this new Sonata is going more up scale.  The hvac controls are similar to those found in new Fords and Volvos.  Do not worry about the lower roofline in the rear, rear headroom has decreased by a mere 0.4 inches.  Hyundai worked with the headliner and put the rear seat cushions slightly lower to keep the headroom.  The car is actually 130 pounds lighter then the outgoing model.  Hyundai accomplished this weight decrease with the increased use of aluminum in the frame and high strength steel for some of the body parts.

Three trim levels will be available, GLS, SE, and Limited.  The SE and Limited trim levels will have a chrome grille.  The GLS model will have a body color grille.  The new Sonata will be available at launch with a one choice 2.4 liter direct injection four cylinder.  This engine will push out 198 hp and 184 lb-ft to the front wheels through either a six speed automatic or a six speed manual.  Those who opt for the SE model, which is going to be the sportier model, will get dual exhaust along with paddle shifters, and 2 more hp along with 2 more lb-ft of torque.  Hyundai did announce a turbo four cylinder and a hybrid model are both coming but did not release details.  No V6 is being offered (for now).  Hyundai was heard saying the V6 in midsize cars will go the way of the dinosaur.  While final numbers are not in yet, Hyundai expects the Sonata to be rated at 23/35 mpg with the automatic transmission.  That is 2-4 mpg better then the competition.

So what just happened?  Well Hyundai is setting the stage to try and over take the crown from Toyota and Honda in the midsize segment.  With a base price under $20,000, the new Sonata just became the best value and fuel efficient non hybrid in the midsize class. Pretty much, when no one was looking Hyundai got serious.  Your move Toyota and Honda.