The Lancer is Mitsubishi’s foray into the compact car segment. The question is, is it competitive or is there a reason many consumers don’t know Mitsubishi still sells cars in the United States?

The front of the Lancer Sportback ES features Mitsubishi’s current design language, which has a sharp and forward slanting grille. It looks as if the front clip is about to eat you. My girlfriend thinks it looks like a shark and I can see that resemblance. The sides have a strong crease that run from the front fenders to the rear fenders and there is some slight sculpting is down by the rocker panels. The rear has a very steep slope to the glass and this cuts into the cargo room slightly. An integrated rear spoiler extends to the rear roofline and gives the rear glass a little cover during rain and snow storms. The optional 15″ alloy wheels look decent but have large tires that fill out the wheel wheels. Side repeaters for the turn signals are a nice touch in this class. Overall, I like the exterior for its uniqueness. It doesn’t look like any other compact car on the road.

The interior is a little more of a let down. A few years ago this interior would have been standard fare, but now the competition has upped its game. The plastic on the dash is all hard and somewhat cheap looking. The switches and knobs all feel fine, and the HVAC controls have a nice solid click to them on each interval. The cloth seats do feature a unique pattern, though the bottom bolsters are farther apart then I would like.

The radio display is red and inset into the dash slightly. This looks fine, but in sunlight the entire display gets washed out. The auxiliary inputs use red and white pigtails instead of the normal auxiliary input jack. That is somewhat annoying if you do not have the right cables. Once you have the correct cables it gets more confusing, you must hold the MP3/CD button on the radio for 2+ seconds to switch to the auxiliary input. I’m creative, but even I had to go to the owners manual to figure that one out.

The steering wheel has a voice command button along with hang up and answer buttons for the Bluetooth. The only issue is, this particular Sportback didn’t have Bluetooth. It seems all Sportbacks are pre-wired for Bluetooth and have the buttons. So, if you do not select the option for it, you will be stuck looking at the buttons every time you drive the car. Just a reminder that you kind of skimped on the options. Not exactly sure why they are there but hey, they are.

I wanted to comment on the seating position; it was more rally car than compact car. With an adjustment for up/down, forward/back/and a back adjustment, it was easy to find a comfortable driving position. The steering wheel did tilt but does not telescope.

The engine is a 2.0-liter MIVEC inline 4-cylinder that pumps out 148 horsepower and 145 pound feet to the front wheels. The power is put down through either a five speed manual or Sportronic CVT automatic. The Sportback I had featured the Sportronic CVT, which I will say wasn’t as bad as I initially expected it to be. Personally, I am not the biggest fan of CVTs due to their rubber band nature, but this one seemed to mimic a six-speed automatic fairly well. Only when really pushing the engine did it start to have a rubber band feel. The Sportback was actually fun to drive, when going around a corner it felt more like a rally car than a typical compact car. While the two higher trim levels are definitely sportier, this base Sportback was able to throw a smirk or two on my face.

Aside from the interior material quality and radio display, I do have one major gripe. The price of the Sportback ES seems reasonable, until you realize what you can now get for that same kind of money. Starting at $17,775 with a manual transmission and no options, this is not exactly a cheap compact car. The model I was in had the CVT and alloy wheel options bringing the total to $18,955. The EPA mileage ratings are 25/32 mpg, while I averaged 23.5 mpg in the city and 27.6 on the highway. Not exactly class leading on the gas mileage either.

So what did we end up with? A compact hatchback that has some sharp styling and sport driving characteristics. That sounds like a somewhat unique combination. With vehicles like this, it really isn’t a surprise to me that my friends didn’t know Mitsubishi was still around. This is a unique and almost niche vehicle. Your top priorities can’t be fuel economy or interior material quality. It also isn’t the best value based solely on price, especially when compared to a Mazda3, Ford Focus, Chevrolet Cruze, or a myriad of other compact car options. No, to buy this car means you want to be different and stand out from the crowd. With a fun to drive factor that is surprising and a fair bit of utility, this shark is in crowded waters but deserves a fair shake if you want to stand out from the compact car crowd.

Full Disclosure – The review vehicle was provided by Mitsubishi

VWVortex forums leaked what is believed to be the base price of the next generation Volkswagen Jetta.  According to the founder and owner of VWVortex, jamie@vwvortex, the base model will start at a mere $14,950.  Watch out next generation Ford Focus and Chevrolet Cruze; the big VW is coming and they are serious about becoming large and in charge.  It is alleged that we will see real photos of the new car in a mere two weeks.  The base and mid-level cars will be shown and go on sale first while the GLI model will go on sale later next year.

Source- VWVortex

Photo- Autoblog

The Detroit Auto Show was all about downsizing.  Engines were being downsized using lower displacement and it is all about getting more from less.  Utilizing forced induction both in the way of turbo charging and super charging the automakers are doing what they can with the latest technologies.  It is going farther then that.

Americans are realizing they need less.  Not everyone technically needs a Suburban to haul the kids to soccer practice.  The reality of it is when you are taking two kids to soccer practice you are not towing a 25 foot boat.  In fact most people that have large vehicles do not need them at all.  It is a perception and comfort thing.  While I know some of you are readying your pitch forks, just hear me out.  Yes, some people do need their large vehicles.  Some people actually do need SUV’s.  I drive an SUV and do use it to tow boats up north.  If we weigh out how much I need an SUV it is probably more then some but still less then others.

Interior of the 2012 Ford Focus

The automotive manufacturers are starting to bet on the little guys.  Ford’s new small car line up will begin with the new Fiesta.  The Fiesta has a base price just above $13,000 but that price can get very close to $25,000 after customizing it with a myriad of options.  Next Ford debuted the next generation Focus as a 2012 model at NAIAS last month.  The new Focus will be more refined while offering more options and features.  While they have not talked pricing you can naturally assume it will cost more.  The current Focus pricing starts a little over $16,000 topping out around $22,000.  It is estimated by some that while the base price of the the new Focus will increase slightly, a fully optioned Focus might approach $30,000.  That is a lot of coin for a small car.  The question is, are Americans willing to pay a premium on these new small cars?  Some are probably scratching their heads saying how could they charge so much.  We as Americans have been asking for the same product that Europe has been getting for years.  Ford has finally listened and decided it would be cheaper to amortize costs, thus the “ONE Ford” strategy comes to play.  Cars will be developed by Ford to be sold globally with minor changes for safety regulations and such.

2011 Chevy Cruze

Chevrolet is betting on the new Cruze to carry its sales in the compact car market.  This new model will replace the lackluster Cobalt which itself replaced the Cavalier.  The new Cruze is said to be rated at 40 mpg on the highway which is an impressive number to be sure.  The car is said to be dynamic to drive and offer the premium feel of a larger car.  That is exactly what these smaller cars with larger price tags will have to do.

So will we Americans embrace these smaller cars with larger price tags?  I think it all depends on where the starting price tag is.  This all goes back to my post about why strippers are important.  The base price on a model is what seems to drive traffic to show rooms.  Maybe that will change with time and it will be features that drive customers to the showroom.  One thing is for sure, the pricing and options work in Europe where people are paying more for less.  Are you really getting less?  In the end it is all about how you look at it.  You are getting more miles per gallon, you are getting more technology and amenities all in a slightly smaller package.  So the question is, will people buy these small cars that all the auto manufactures are betting on?

This week, episode 5 discusses the week in review on both of our respective blogs, AutoBird Blog and AccelerateMpls.  We first discuss the upcoming LA Auto Show beginning with the 2011 Ford Mustang V6.  Our conversation moved on to the all new 2011 Chevrolet Cruze and the new 2011 Audi A8. The last topic we cover is the broken Koenigsegg/Saab deal that fell through last week.