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	<title>Accelerate Mpls &#187; Cadillac</title>
	<atom:link href="http://www.joelfeder.com/tag/cadillac/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.joelfeder.com</link>
	<description>The mpls car guy living &#38; writing about it</description>
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		<title>Fallon Dumps Chrysler and Signs Cadillac Account</title>
		<link>http://www.joelfeder.com/2010/06/24/fallon-dumps-chrysler-and-signs-cadillac-account/</link>
		<comments>http://www.joelfeder.com/2010/06/24/fallon-dumps-chrysler-and-signs-cadillac-account/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 15:08:22 +0000</pubDate>
		<dc:creator>Joel Feder</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Bartle Bogle Hegarty]]></category>
		<category><![CDATA[Cadillac]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Fallon]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Minneapolis]]></category>

		<guid isPermaLink="false">http://www.joelfeder.com/?p=3519</guid>
		<description><![CDATA[Word on the street is Fallon here in Minneapolis just signed the Cadillac account.  Supposedly to do so they had to dump the Chrysler account.  This is just another shake up for the Cadillac marketing account as it just went to Bartle Bogle Hegarty five months ago.  Of course no one will comment on the [...]]]></description>
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<p style="text-align: center;"><a href="http://www.joelfeder.com/wp-content/uploads/2010/06/cadillac-cts-v-2009-712496.jpg"><img class="aligncenter size-full wp-image-3523" title="cadillac-cts-v-2009-712496" src="http://www.joelfeder.com/wp-content/uploads/2010/06/cadillac-cts-v-2009-712496.jpg" alt="" width="576" height="432" /></a></p>
<p style="text-align: left;">Word on the street is Fallon here in Minneapolis just signed the Cadillac account.  Supposedly to do so they had to dump the Chrysler account.  This is just another shake up for the Cadillac marketing account as it just went to <a href="http://www.bartleboglehegarty.com/" target="_blank">Bartle Bogle Hegarty</a> five months ago.  Of course no one will comment on the situation (<a href="http://www.fallon.com/" target="_blank">Fallon</a>, <a href="http://www.chrysler.com/en/" target="_blank">Chrysler </a>or <a href="http://www.cadillac.com/" target="_blank">Cadillac</a>).</p>
<p style="text-align: left;">
<p style="text-align: left;">Source- <a href="http://www.adweek.com/aw/content_display/news/account-activity/e3ieb17ddd24af6bab6df115c1e21a83bcd" target="_blank">Adweek</a></p>
<p style="text-align: center;">
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		<title>AutoBird Podcast &#8211; Esp 29: &#8220;The Luxury-Like Redux Episode&#8221;</title>
		<link>http://www.joelfeder.com/2010/06/16/autobird-podcast-esp-29-the-luxury-like-redux-episode/</link>
		<comments>http://www.joelfeder.com/2010/06/16/autobird-podcast-esp-29-the-luxury-like-redux-episode/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 12:29:11 +0000</pubDate>
		<dc:creator>Joel Feder</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[2011 Charger]]></category>
		<category><![CDATA[Cadillac]]></category>
		<category><![CDATA[Camaro]]></category>
		<category><![CDATA[Cheers and Gears]]></category>
		<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[Dodge]]></category>
		<category><![CDATA[Drew Dowdell]]></category>
		<category><![CDATA[EV]]></category>
		<category><![CDATA[Fisker Karma]]></category>
		<category><![CDATA[Flagship]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Leaf]]></category>
		<category><![CDATA[Lincoln]]></category>
		<category><![CDATA[Local Unveiling]]></category>
		<category><![CDATA[Mercury]]></category>
		<category><![CDATA[Minneapolis]]></category>
		<category><![CDATA[Nissan]]></category>
		<category><![CDATA[Richard Wagoner Jr.]]></category>
		<category><![CDATA[RWD]]></category>
		<category><![CDATA[Star Safety System]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.joelfeder.com/?p=3423</guid>
		<description><![CDATA[Episode 29 starts with introducing this weeks guest Drew Dowdell owner of CheersandGears.  Moving into the garage we talk about the Chevrolet Camaro Colin was in for the past week.  We also take time for a special report on the Local Minneapolis Fisker Karma unveiling that I attended last week.  We then move along to the major [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.joelfeder.com%2F2010%2F06%2F16%2Fautobird-podcast-esp-29-the-luxury-like-redux-episode%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.joelfeder.com%2F2010%2F06%2F16%2Fautobird-podcast-esp-29-the-luxury-like-redux-episode%2F&amp;style=normal" height="61" width="50" /><br />
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<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/06/Autobird_Pod_redux_330.jpg"><img class="aligncenter size-full wp-image-3440" title="Autobird_Pod_redux_330" src="http://www.joelfeder.com/wp-content/uploads/2010/06/Autobird_Pod_redux_330.jpg" alt="" width="330" height="330" /></a>Episode 29 starts with introducing this weeks guest Drew Dowdell owner of <a href="http://www.cheersandgears.com" target="_blank">CheersandGears</a>.  Moving into the garage we talk about the Chevrolet Camaro Colin was in for the past week.  We also take time for a special report on the Local Minneapolis Fisker Karma unveiling that I attended last week.  We then move along to the major news of the week segment.  This week included-</p>
<ul>
<li><a href="http://autobirdblog.com/by-the-numbers/by-the-numbers-may-car-sales-up-19-1/" target="_blank">May Sales</a></li>
<li><a href="http://www.joelfeder.com/2010/06/03/breaking-new-2011-dodge-charger-revealed/" target="_blank">2011 Dodge Charger Leaked</a></li>
<li><a href="http://www.autoblog.com/2010/06/14/nissan-leaf-will-break-the-ev-silence-with-a-digital-whistle-w/" target="_blank">Nissan Leaf will break the EV silence with a digital whistle</a></li>
<li>A myriad of GM talk surrounding Ex-CEO Richard Wagoner Jr. and the possibility of a real RWD flagship for Cadillac</li>
</ul>
<p>We then proceed to the clip of the week segment.  This week we featured Toyota, finally, although indirectly, is now acknowledging their safety failures for the first time in an ad  which Features their new Star Safety System. This system includes ABS, Electronic Stability Control, and the much needed brake over-ride system. (<a href="http://pressroom.toyota.com/pr/tms/toyota/toyota-features-star-safety-system-160022.aspx" target="_blank">Link</a>)</p>
<p>Next came our main topic which was discussing Mercury&#8217;s death and Lincoln&#8217;s future.</p>
<p>Last we discuss we plug our respective blogs, <a href="http://cheersandgears.com/" target="_blank">Cheers and Gears</a>,  <a href="http://www.autobirdblog.com/" target="_blank">AutoBird Blog</a> and Accelerate Mpls.</p>
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<p><span style="color: #333333;"><a href="http://autobird.podbean.com/mf/web/r6x43q/Auto_Bird_Podcast_Esp29.mp3">Download this episode (right click and save)</a></span></p>
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		<title>The First Time I Met The 2011 Fisker Karma &#8211; Thoughts And Impressions</title>
		<link>http://www.joelfeder.com/2010/06/11/the-first-time-i-met-the-2011-fisker-karma-thoughts-and-impressions/</link>
		<comments>http://www.joelfeder.com/2010/06/11/the-first-time-i-met-the-2011-fisker-karma-thoughts-and-impressions/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 18:30:23 +0000</pubDate>
		<dc:creator>Joel Feder</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[5-Series]]></category>
		<category><![CDATA[A8]]></category>
		<category><![CDATA[Aston Martin]]></category>
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		<category><![CDATA[BMW DesignWorks USA]]></category>
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		<category><![CDATA[CTS Coupe]]></category>
		<category><![CDATA[CTS-V]]></category>
		<category><![CDATA[DB9]]></category>
		<category><![CDATA[Fisker]]></category>
		<category><![CDATA[Fisker Automotive]]></category>
		<category><![CDATA[Fisker Karma]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Henrik Fisker]]></category>
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		<category><![CDATA[Karma]]></category>
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		<description><![CDATA[I have read all the brochures and online materials, I have seen all the pictures &#8211; and the reality is none of that does the Fisker Karma justice.  I could sit here and list all of its specifications, but I won&#8217;t.  Mainly because that is not what this post is about.  Many of you have [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.joelfeder.com%2F2010%2F06%2F11%2Fthe-first-time-i-met-the-2011-fisker-karma-thoughts-and-impressions%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.joelfeder.com%2F2010%2F06%2F11%2Fthe-first-time-i-met-the-2011-fisker-karma-thoughts-and-impressions%2F&amp;style=normal" height="61" width="50" /><br />
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<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/06/IMG_4675.jpg"><img class="aligncenter size-large wp-image-3386" title="IMG_4675" src="http://www.joelfeder.com/wp-content/uploads/2010/06/IMG_4675-1024x768.jpg" alt="" width="600" height="450" /></a>I have read all the brochures and online materials, I have seen all the pictures &#8211; and the reality is none of that does the Fisker Karma justice.  I could sit here and list all of its specifications, but I won&#8217;t.  Mainly because that is not what this post is about.  Many of you have not had the opportunity (yet) to see the Fisker Karma in person.  When you do, you will remember it.  The lines and curves on this car are just gorgeous.</p>
<p>Lets back up a minute.  What the heck is a Fisker and what is the Karma?  Funny you should ask.  Fisker Automotive is a new car brand founded by Henrik Fisker, who is also the current CEO (funny how that works).  He was previously known for being the design director for Aston Martin and the president and CEO of BMW&#8217;s Designworks USA.  Maybe that does not mean much to you, but it equates to this: he is responsible for cars such as the BMW Z8 (one hot piece of metal), Aston Martin DB9 and the V8 Vantage (also both hot pieces of metal).  Needless to say, he has a sense of style when it comes to designing a car.</p>
<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/06/IMG_4635.jpg"><img class="aligncenter size-large wp-image-3387" title="IMG_4635" src="http://www.joelfeder.com/wp-content/uploads/2010/06/IMG_4635-1024x768.jpg" alt="" width="600" height="450" /></a>The Karma is the first car from Fisker Automotive.  With demo cars arriving at the end of the year, production should (if it stays on track) start in the very beginning of next year.  The car will be built overseas in Finland initially.  In fact, it will be built in the same factory as some Porsche&#8217;s and other vehicles.  In 2012 production will move to the Wilmington Assembly plant in Wilmington, Delaware.  This plant was recently purchased by Fisker from General Motors.  With the plant already up to date with tooling and a local trainable workforce, it is an ideal location.  The plant was previously producing the Saturn Sky, Pontiac Solstice and Opel GT.</p>
<p>One last thing before we get to the actual Karma &#8211;  If you have not seen pictures I will tell you that this the car is a saloon.  It will fit two sets of golf clubs in the trunk, but getting in and out of the rear seat isn&#8217;t exactly graceful.  Another car is coming in 2012 from Fisker, and it will be a more mainstream, higher volume vehicle.  Currently the project is code named Nina and it will be a midsize sedan.  I was informed it will be about the size of the BMW 5 Series, but with much more usable interior space (read really practical).  The Nina should come in somewhere around $45-48k.  Also coming sometime between the 2012 Nina and 2011 Karma is the Karma Sunset.  The Karma Sunset is essentially a convertible version of the Karma, featuring a retractable hard top.</p>
<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/06/IMG_4624.jpg"><img class="aligncenter size-large wp-image-3388" title="IMG_4624" src="http://www.joelfeder.com/wp-content/uploads/2010/06/IMG_4624-1024x768.jpg" alt="" width="600" height="450" /></a><a href="http://www.joelfeder.com/wp-content/uploads/2010/06/IMG_4629.jpg"><img class="aligncenter size-large wp-image-3389" title="IMG_4629" src="http://www.joelfeder.com/wp-content/uploads/2010/06/IMG_4629-1024x768.jpg" alt="" width="600" height="450" /></a>Upon seeing the Karma in person, I really was stunned.  Yes, from the front it looks somewhat like the Joker from Batman.  It still looks great though.  Some of the design cues from the front translate to the rear and interior.  This gives the car an overall cohesive design.  Each rear fender has a &#8220;fuel&#8221; door.  On the passenger side is the gasoline, while on the driver side is the plug-in for the rechargeable lithium ion battery pack.  The front headlights feature LED running lights, while the rear tail lights are also LED.  The roof features a full length solar panel to help charge the car and provide cooling for the interior cabin while the car is parked.  I remember the early 2000&#8242;s Audi A8s had this as an option on their sunroof.  The wheels are 22 inches (!) and are made from a  lightweight alloy.  The brakes are the same Brembo setup used in the Cadillac CTS-V.  The door handles have a electronic push pad under each handle that you merely push and the door opens.  This is similar in concept to the Chevrolet Corvette and new Cadillac CTS Coupe.  As you can see in pictures, the exterior is just gorgeous.  Some might say breathtaking.  I do suppose some could say it is controversial but I am in the &#8220;it is definitely gorgeous camp.&#8221;</p>
<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/06/IMG_4659.jpg"><img class="aligncenter size-large wp-image-3390" title="IMG_4659" src="http://www.joelfeder.com/wp-content/uploads/2010/06/IMG_4659-1024x768.jpg" alt="" width="600" height="450" /></a>Ok, I can understand how someone might be mixed on the exterior of this car, but the interior is simply stunning.  This is a whole new take on luxury.  This interior feels so different from all the other luxury sedans out there.  When I think of high end luxury cars (we are not talking small volume cars like the Rolls Royce Phantom), I think of cars like the Audi A8, Lexus LS 460 and many others.  This car is completely different inside.  To be honest, when I got inside of the Karma I felt like I had just stepped inside one of the older Chris Craft boats.  With rich thick leather and real wood, the interior just felt so natural and polished, yet elegant.  Keep in mind this was a pre pre-production car.  The 10.2&#8243; center touch screen, which controls most of the cars functions (A/C, Radio, etc) was stuck in a black loading screen (I&#8217;m guessing the software was not ready) and the car could not turn on, though the gauges were lit up and the windshield wipers worked (I checked).  Oh something to note, the engine in the Karma is being sourced from GM &#8211; though that is not the only thing.  I noticed both the turn signal/cruise control stalk and the windshield wiper control stalk were both parts bin GM.  In fact, I am 99% sure they are the very same stalks in the Cadillac STS.  Whether these are the exact stalks found in the production sedan is yet to be seen.  Also, the rear view mirror is GM sourced too.  The gear shift level (if you could call it that) has a button on the left that I assume starts the car due to it&#8217;s power symbol and the lack of any other power button on the console or near the steering wheel.  The right hand part of the gear shift level is actually a switch that gets flipped into different positions to select your gear (PRND).  Down the center of the interior is the battery pack, but it is packaged beautifully behind glass and leather.  The front seats are downright sporty, comfy and are terrific.  The rear is awkward to get in and out of, but once in the car, the seats are comfortable.  Leg room is acceptable but not amazing.  The roof line does cut into rear headroom.  Overall, the interior is stunning.</p>
<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/06/IMG_4695.jpg"><img class="aligncenter size-large wp-image-3391" title="IMG_4695" src="http://www.joelfeder.com/wp-content/uploads/2010/06/IMG_4695-1024x768.jpg" alt="" width="600" height="450" /></a>The power will come from a battery pack with a 50 mile range.  Beyond that 50 mile range, the 2.0 liter turbo range extender engine kicks in and produces 260 horsepower.  This motor is sourced from GM and is the same engine used in the Saturn Sky Redline and the Pontiac Solstice GXP.  The total range between the battery and the gasoline engine is 300 miles.  You can forget range anxiety &#8211;  this is a series hybrid just like the upcoming Chevrolet Volt.  That means the gas engine is in no way driving the wheels. Rather, the engine is connected to the battery which powers the two electric motors connected to the rear wheels.  We will get into all the technical stuff in another post some other time.</p>
<p>The cars sticker price before tax rebates is $89,000 and change.  I know there is a government tax rebate and certain states (I think Minnesota does) also has tax rebates on qualifying vehicles.  The dealership here, which is the one and only one for the state of Minnesota has pre-sold and took deposits for 3 Karmas.  I was told varying numbers for how many total cars the dealership has pre-sold, but the most common number I heard was 17.  Not bad at all.</p>
<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/06/IMG_4677.jpg"><img class="aligncenter size-large wp-image-3393" title="IMG_4677" src="http://www.joelfeder.com/wp-content/uploads/2010/06/IMG_4677-1024x768.jpg" alt="" width="600" height="450" /></a><a href="http://www.joelfeder.com/wp-content/uploads/2010/06/IMG_4698.jpg"><img class="aligncenter size-large wp-image-3392" title="IMG_4698" src="http://www.joelfeder.com/wp-content/uploads/2010/06/IMG_4698-1024x768.jpg" alt="" width="600" height="450" /></a>So what are my final initial impressions?  Well, I can not wait to get my hands on a production model.  Considering I did not get to drive or start this one, and the infotainment system did not work, I cannot give a full impression post.  I can say it does not feel &#8220;kit car&#8221; in anyway.  The interior is just ridiculous (in an amazingly good way).  The exterior I love, but some will not.  This is for sure a legitimate automobile with a company that I frankly hope succeeds in many ways.  As for the Karma, I&#8217;ll see you soon!<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fjoelfeder%2Fsets%2F72157624124624219%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fjoelfeder%2Fsets%2F72157624124624219%2F&amp;set_id=72157624124624219&amp;jump_to=" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.flickr.com/apps/slideshow/show.swf?v=71649" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowfullscreen="true" flashvars="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fjoelfeder%2Fsets%2F72157624124624219%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fjoelfeder%2Fsets%2F72157624124624219%2F&amp;set_id=72157624124624219&amp;jump_to="></embed></object></p>
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		<title>AutoBird Podcast &#8211; Esp 28: &#8220;Boondoggle Episode&#8221;</title>
		<link>http://www.joelfeder.com/2010/06/02/autobird-podcast-esp-28-boondoggle-episode/</link>
		<comments>http://www.joelfeder.com/2010/06/02/autobird-podcast-esp-28-boondoggle-episode/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 13:02:41 +0000</pubDate>
		<dc:creator>Joel Feder</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Buick]]></category>
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		<category><![CDATA[Elon Musk]]></category>
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		<category><![CDATA[Tesla Model S]]></category>

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		<description><![CDATA[Episode 28 starts with introducing this weeks guest William Maley also known as realmudmonster on Twitter.  Moving into the garage we talk about the Buick LaCrosse I was in for the past week along  We then discuss the MAMA spring rally that I attended this past week.  We then move along to the major news of the week segment.  This week included- [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.joelfeder.com%2F2010%2F06%2F02%2Fautobird-podcast-esp-28-boondoggle-episode%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.joelfeder.com%2F2010%2F06%2F02%2Fautobird-podcast-esp-28-boondoggle-episode%2F&amp;style=normal" height="61" width="50" /><br />
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<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/06/Autobird_Pod_boondoggle330.jpg"><img class="aligncenter size-full wp-image-3115" title="Autobird_Pod_boondoggle330" src="http://www.joelfeder.com/wp-content/uploads/2010/06/Autobird_Pod_boondoggle330.jpg" alt="" width="330" height="330" /></a>Episode 28 starts with introducing this weeks guest William Maley also known as <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.twitter.com/realmudmonster');" href="http://www.twitter.com/realmudmonster" target="_blank">realmudmonster</a> on Twitter.  Moving into the garage we talk about the Buick LaCrosse I was in for the past week along  We then discuss the <a href="http://www.joelfeder.com/2010/05/25/mama-spring-rally-see-you-there/" target="_blank">MAMA spring rally</a> that I attended this past week.  We then move along to the major news of the week segment.  This week included-</p>
<ul>
<li><a href="http://wardsauto.com/home/mulally_mum_future_100528/" target="_blank">Mulally Mum on Mercury&#8217;s Future</a></li>
<li><a href="http://www.nitrobahn.com/news/gm-still-has-plans-for-a-lambda-based-cadillac-crossover/" target="_blank">GM still has plans for a Lambda-based Cadillac crossover</a></li>
<li><a href="http://www.wired.com/autopia/2010/05/musk-says-i-ran-out-of-cash/" target="_blank">Tesla’s Elon Musk: ‘I Ran Out of Cash’</a>, <a href="http://www.wired.com/autopia/2010/05/tesla-nummi/" target="_blank">Tesla: Model S ‘May Experience Unexpected Delays’</a></li>
</ul>
<p>This week we bring back the clip of the week segment.  This week we featured Mercedes-Benz: Sorry. (<a onclick="javascript:pageTracker._trackPageview('/outgoing/adweek.blogs.com/adfreak/2010/04/stop-urinating-on-the-planet-canadians-told.html');" href="http://adsoftheworld.com/media/tv/mercedesbenz_sorry" target="_blank">Link</a>)</p>
<p>Next came our main topics which we have a discussion about the going to go over some government boondoggles we’ve been seeing cropping up in the news. We actually got the idea from <a href="http://www.jalopnik.com" target="_blank">jalopnik</a> which did a recent post about the world’s safest cars that were built here in America</p>
<p>Last we discuss we plug our respective blogs,  <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.autobirdblog.com/');" href="http://www.autobirdblog.com/" target="_blank">AutoBird Blog</a> and Accelerate Mpls.</p>
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		<title>First Drive &#8211; 2010 Lexus RX350</title>
		<link>http://www.joelfeder.com/2010/05/06/first-drive-2010-lexus-rx350/</link>
		<comments>http://www.joelfeder.com/2010/05/06/first-drive-2010-lexus-rx350/#comments</comments>
		<pubDate>Thu, 06 May 2010 12:49:25 +0000</pubDate>
		<dc:creator>Joel Feder</dc:creator>
				<category><![CDATA[First Drives]]></category>
		<category><![CDATA[Cadillac]]></category>
		<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[Chevy]]></category>
		<category><![CDATA[Equinox]]></category>
		<category><![CDATA[GMC]]></category>
		<category><![CDATA[L-Finesse]]></category>
		<category><![CDATA[Lexus]]></category>
		<category><![CDATA[RX350]]></category>
		<category><![CDATA[SRX]]></category>
		<category><![CDATA[Terrain]]></category>

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		<description><![CDATA[The Lexus RX350 is the class leader, the segment champion, it is what all others are measured against.  You get the idea.  Without question the competition is trying to knock this vehicle off its podium.  Most &#8220;car guys&#8221; hate the RX350 and for one reason, it is the essence of beige.  What’s beige you ask. [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.joelfeder.com%2F2010%2F05%2F06%2Ffirst-drive-2010-lexus-rx350%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.joelfeder.com%2F2010%2F05%2F06%2Ffirst-drive-2010-lexus-rx350%2F&amp;style=normal" height="61" width="50" /><br />
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<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/05/IMG_3289.jpg"><img class="aligncenter size-large wp-image-2772" title="IMG_3289" src="http://www.joelfeder.com/wp-content/uploads/2010/05/IMG_3289-1024x768.jpg" alt="" width="600" height="450" /></a>The Lexus RX350 is the class leader, the segment champion, it is what all others are measured against.  You get the idea.  Without question the competition is trying to knock this vehicle off its podium.  Most &#8220;car guys&#8221; hate the RX350 and for one reason, it is the essence of beige.  What’s beige you ask.  Beige is boring, bland, not dynamic, uninspiring and overall just blah.  Yet that seems to resonate with the general public in the U.S.</p>
<p>The RX350 is a cross-over utility vehicle that is front-wheel-drive based with optional all-wheel-drive.  The 2010 is the third generation of the RX cross-over.  The second generation RX was very evolutionary while the third generation is a slightly more drastic change, but still in many regards evolutionary.  Though, being evolutionary is not a bad thing, when you are the segment leader.  Lexus is doing something right with the RX and rightfully would like to keep the sales momentum going.  Losing market share over a huge redesign would be a nightmare.  So what is the reason this vehicle sells so well?</p>
<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/05/IMG_3287.jpg"><img class="aligncenter size-large wp-image-2774" title="IMG_3287" src="http://www.joelfeder.com/wp-content/uploads/2010/05/IMG_3287-1024x768.jpg" alt="" width="600" height="450" /></a>The entire experience of both riding and driving the third generation Lexus RX is easy.  Everything is easy: from the ingress into the vehicle, to the light steering, to the simple yet good-looking gauge cluster.  Things seem intuitive and easy to operate.  Everything has a buttery smooth feeling while operating the RX.  The transmission is smooth and never seems to have a rough spot, while the powertrain is refined. The ride is never harsh either.  The dual pane windows make the RX especially quiet as well.  The leather is soft and supple while at the same time the seats are supportive.  The family will definitely be very comfy cruising to the coffee shop in this cross-over.</p>
<p>As I mentioned above the exterior on the RX continues as an evolutionary design.  The styling is called “L-Finesse design” by Lexus and is used across the whole brand.  Highlighted by soft curves and flowing lines the CUV is not &#8220;sharp&#8221; like the Cadillac SRX styling.  Instead, it’s soft and inoffensive.  The whole front end of the RX does have more sculpting overall then the previous generation.  From the side view, the front fenders have a shoulder like line that continues down the side of the CUV to meet the rear taillights continuing into the rear bumper.  The rear has an integrated rear spoiler, which hides the rear wiper when not in use.  In my opinion, the exterior overall is improved from the last generation mainly due to more sculpting and more character lines that flow into each other.</p>
<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/05/IMG_3290.jpg"><img class="aligncenter size-large wp-image-2775" title="IMG_3290" src="http://www.joelfeder.com/wp-content/uploads/2010/05/IMG_3290-1024x768.jpg" alt="" width="600" height="450" /></a><a href="http://www.joelfeder.com/wp-content/uploads/2010/05/IMG_3332.jpg"><img class="aligncenter size-large wp-image-2773" title="IMG_3332" src="http://www.joelfeder.com/wp-content/uploads/2010/05/IMG_3332-1024x768.jpg" alt="" width="600" height="450" /></a>The interior of the new RX has had a complete overhaul.  The center stack now has a swoosh starting in the center stack that goes across the front passenger seat onto the dash.  The center stack has a LCD screen in the upper brow that shows the radio and climate control information.  The materials all feel terrific with soft touch pieces placed almost over the entire cabin.</p>
<p>There was however, one piece of plastic that felt particularly out place.  This piece felt so out of place I wanted to make a point to talk about it.  The piece of plastic on the center console right to the left of the gearshift and it runs down into the center console between the seats.  This is the lone piece of plastic that felt ridiculously cheap and it was very hard.  It was out of place next to the soft touch dash materials.</p>
<div id="attachment_2776" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.joelfeder.com/wp-content/uploads/2010/05/IMG_3311.jpg"><img class="size-large wp-image-2776" title="IMG_3311" src="http://www.joelfeder.com/wp-content/uploads/2010/05/IMG_3311-1024x768.jpg" alt="" width="600" height="450" /></a><p class="wp-caption-text">Note The Ridiculously Cheap Feeling/Looking Piece Of Plastic</p></div>
<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/05/IMG_3299.jpg"><img class="aligncenter size-large wp-image-2777" title="IMG_3299" src="http://www.joelfeder.com/wp-content/uploads/2010/05/IMG_3299-1024x768.jpg" alt="" width="600" height="450" /></a>The gauge cluster had a cool blue hue that bled down from the top of the cluster.  The rear seats slid fore and aft to either increase rear seat legroom or rear cargo room depending on preference.  The seats also fold flat at the pull of a handle.  This is a feature I noted on the new Chevy Equinox and GMC Terrain that I thought was especially clever.  This feature is notably absent from the new Cadillac SRX.</p>
<p>The powertrain as I mentioned was very smooth.  The sole engine choice in the RX350 is a 3.5L V6 putting out 275 hp and 257 ft-lb to either the front wheels while all wheel drive is optional.  The power it channeled through the six-speed automatic with manual shifting capabilities.  Rated at 18/25 mpg in front wheel drive I saw an average of 18.5 mpg.  There is an eco indicator that comes on when you are driving gently.  The RX350 I drove was front-wheel-drive and exhibited little to no torque steer (tugging of the steering wheel under hard acceleration).  Going around corners the suspension is soft and you will feel some body roll.  This is not a sports car or even a sporty CUV, though it makes no such claims.</p>
<p>The RX350 I had was equipped with both packaged and standalone options.  The premium package costs $2,400 and added things such as: USB audio connectivity, front seat memory, moonroof, power rear hatch and auto dimming mirrors.  Standalone options included: the integrated back up camera system which tied into the rear view mirror for $350, wood and leather steering wheel and shit knob for $330, heated and ventilated front seats for $640.  The total sticker price after destination came to $42,220.</p>
<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/05/IMG_3319.jpg"><img class="aligncenter size-large wp-image-2778" title="IMG_3319" src="http://www.joelfeder.com/wp-content/uploads/2010/05/IMG_3319-1024x768.jpg" alt="" width="600" height="450" /></a>Personally I never loved the last generation Rx350. Admittedly I liked it more then the first generation.  I somewhat feel the same way about the new third generation.  I am not in love with it but it is better then the second generation.  Clearly, I am not the correct demographic for this vehicle.  This makes sense as it would not be high on my personal list of vehicles to own.  All that said, I would have absolutely no hesitation recommending this vehicle to someone looking for a luxurious crossover to get from point A to point B.</p>
<p>Would it be my top recommendation in the competitive luxury CUV segment?  Only if the RX is what the person already wants to buy because really I have no reason to say it is a bad vehicle.  I just wish there was more engagement to the driving dynamics.</p>
<p>In the end, I can see why this is the class leader in the segment. With this third generation the Lexus RX has the goods to continue holding the sales segment title.  If I were to use cooking as a metaphor for the RX: the third generation has certainly had a bit of spice added for additional flavor, but the chef has not deviated too far from the winning recipe that made it the sales success it has enjoyed.<br />
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<em>Full Disclosure- Vehicle was from a local Lexus dealership.</em></p>
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		<title>AutoBird Podcast &#8211; Esp 21: &#8220;Luxury Like&#8221;</title>
		<link>http://www.joelfeder.com/2010/03/29/autobird-podcast-esp-21-luxury-like/</link>
		<comments>http://www.joelfeder.com/2010/03/29/autobird-podcast-esp-21-luxury-like/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 03:33:34 +0000</pubDate>
		<dc:creator>Joel Feder</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[200C]]></category>
		<category><![CDATA[2012 Ford Explorer]]></category>
		<category><![CDATA[Cadillac]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Daimler]]></category>
		<category><![CDATA[EN-V]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Ram]]></category>
		<category><![CDATA[Renault-Nissan]]></category>
		<category><![CDATA[Sebring]]></category>
		<category><![CDATA[Volvo]]></category>

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		<description><![CDATA[Episode 21 starts by introducing this weeks guest, Justin Loyear joining us from Cheers and Gears.  Justin kicked us off by telling us a little about himself along with Cheers and Gears.  Moving into the garage Justin had a Camaro SS recently which  he discussed and I talk about the Silverado 1500 I was in [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.joelfeder.com%2F2010%2F03%2F29%2Fautobird-podcast-esp-21-luxury-like%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.joelfeder.com%2F2010%2F03%2F29%2Fautobird-podcast-esp-21-luxury-like%2F&amp;style=normal" height="61" width="50" /><br />
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<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/03/Autobird_Pod_luxury330.jpg"><img class="aligncenter size-full wp-image-2228" title="Autobird_Pod_luxury330" src="http://www.joelfeder.com/wp-content/uploads/2010/03/Autobird_Pod_luxury330.jpg" alt="" width="330" height="330" /></a>Episode 21 starts by introducing this weeks guest, <a href="http://www.twitter.com/cadillacking3" target="_blank">Justin Loyear</a> joining us from <a href="http://cheersandgears.com/" target="_blank">Cheers and Gears</a>.  Justin kicked us off by telling us a little about himself along with Cheers and Gears.  Moving into the garage Justin had a Camaro SS recently which  he discussed and I talk about the Silverado 1500 I was in for the past week.  We then move along to the major news of the week segment.  This week included-</p>
<ul>
<li>GM <a href="http://media.gm.com/autoshows/Shanghai/2010/public/cn/en/env/news.html" target="_blank">EN-V</a></li>
<li><a href="http://www.joelfeder.com/2010/03/26/name-that-car-sebring-or-200c/" target="_blank">2011 Chrysler </a><span style="text-decoration: line-through;"><a href="http://www.joelfeder.com/2010/03/26/name-that-car-sebring-or-200c/" target="_blank">Sebring</a></span><a href="http://www.joelfeder.com/2010/03/26/name-that-car-sebring-or-200c/" target="_blank"> 200C</a></li>
<li><a href="http://jalopnik.com/5501966/exclusive-volvo-killing-wagons-v8-sedans?skyline=true&amp;s=i" target="_blank">Volvo Killing Wagons/V8 Sedans</a>?</li>
</ul>
<p>We then proceed to the clip of the week segment.  This week we featured <a href="http://www.youtube.com/user/PentastarVideo#p/u/8/u8BUETQZcus" target="_blank">Chryslers new heavy-duty Ram ads</a>.</p>
<p>We continued with our newer section called tweetmeme.  This week we focused on the leaked photos of the upcoming <a href="http://www.autoblog.com/2010/03/25/spy-shots-2012-ford-explorer-caught-completely-disrobed/" target="_blank">2012 Ford Explorer</a>.</p>
<p>Next came our main topics.  This week the topics included discussion on the future direction for Cadillac and the possible partnership between Daimler and Renault-Nissan.</p>
<p>Last but certainly not least, we discuss the past week on both of our respective blogs, <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.autobirdblog.com/');" href="http://www.autobirdblog.com/" target="_blank">AutoBird Blog</a> and AccelerateMpls.  The week in review included- my <a href="http://www.joelfeder.com/2010/03/25/review-2010-chevrolet-equinox-v6/" target="_blank">Chevrolet Equinox V6 review</a> and <a href="http://www.joelfeder.com/2010/03/26/name-that-car-sebring-or-200c/" target="_blank">Name That Car: Sebring or 200C?</a>, along with the post on Colin’s blog about <a href="http://autobirdblog.com/news/pump-price-average-gasoline-price-still-rising/" target="_blank">Pump Prices</a>.</p>
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		<title>AutoBird Podcast &#8211; Esp 19: &#8220;Commercial Wars&#8221;</title>
		<link>http://www.joelfeder.com/2010/03/16/autobird-podcast-esp-19-commercial-wars/</link>
		<comments>http://www.joelfeder.com/2010/03/16/autobird-podcast-esp-19-commercial-wars/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 12:51:54 +0000</pubDate>
		<dc:creator>Joel Feder</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[2010 Minneapolis Auto Show]]></category>
		<category><![CDATA[2011 Kia Optima]]></category>
		<category><![CDATA[2011 Optima]]></category>
		<category><![CDATA[2012 Malibu]]></category>
		<category><![CDATA[Cadillac]]></category>
		<category><![CDATA[commercial van]]></category>
		<category><![CDATA[cop car wars]]></category>
		<category><![CDATA[Corvette ZR1]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[heavy duty truck]]></category>
		<category><![CDATA[Kia Optima]]></category>
		<category><![CDATA[Toyota Prius]]></category>

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		<description><![CDATA[Episode 19 starts by diving right into the major news of the week segment.  This week included- Cadillac Distances From GM to Avoid Bankruptcy Stigma All-new 2011 Kia Optima New Malibu renderings We then proceed to the clip of the week segment.  This week we featured a newer 2010 Lexus Hybrid Commercial: &#8216;Milestones&#8217; We continued [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.joelfeder.com%2F2010%2F03%2F16%2Fautobird-podcast-esp-19-commercial-wars%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.joelfeder.com%2F2010%2F03%2F16%2Fautobird-podcast-esp-19-commercial-wars%2F&amp;style=normal" height="61" width="50" /><br />
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<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/03/Autobird_Pod_CommercialWars330.jpg"><img class="aligncenter size-full wp-image-2090" title="Autobird_Pod_CommercialWars330" src="http://www.joelfeder.com/wp-content/uploads/2010/03/Autobird_Pod_CommercialWars330.jpg" alt="" width="330" height="330" /></a>Episode 19 starts by diving right into the major news of the week segment.  This week included-</p>
<ul>
<li><a href="http://www.cadillac.com/" target="_blank">Cadillac</a> Distances From GM to Avoid Bankruptcy Stigma</li>
<li>All-new<a href="http://www.autoblog.com/2010/03/13/new-york-2010-preview-next-generation-kia-optima-unveiled/" target="_blank"> 2011 Kia Optima</a></li>
<li><a href="http://www.autoblog.com/2010/03/11/2012-chevrolet-malibu-design-completely-revealed-in-patent-filin/" target="_blank">New Malibu</a> renderings</li>
</ul>
<p>We then proceed to the clip of the week segment.  This week we featured a newer 2010 <a href="http://www.lexus.com/" target="_blank">Lexus</a> Hybrid Commercial: <a href="http://www.youtube.com/watch?v=dGF8s1TH7-0&amp;feature=player_embedded" target="_blank">&#8216;Milestones&#8217;</a></p>
<p>We continued with our newer section called tweetmeme.  This week we focused on the recent cases involving the Toyota Prius and unattended acceleration.</p>
<p>This week the topics included cop car wars, new commercial van wars and also the recent heavy duty truck announcements.</p>
<p>Last but certainly not least, we discuss the past week on both of our respective blogs, <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.autobirdblog.com/');" href="http://www.autobirdblog.com/" target="_blank">AutoBird Blog</a> and AccelerateMpls.  The week in review included- my <a href="http://www.joelfeder.com/2010/03/08/2010-minneapolis-auto-show/" target="_blank">2010 Minneapolis Auto Show</a> write up, my <a href="http://www.joelfeder.com/2010/03/11/first-drive-2010-corvette-zr1/" target="_blank">First Drive of the 2010 Corvette ZR1</a>, along with Colin’s <a href="http://autobirdblog.com/news/by-the-numbers-chinas-feb-car-sales-up-46-40/" target="_blank">By the Numbers</a> post.</p>
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		<title>2010 Minneapolis Auto Show</title>
		<link>http://www.joelfeder.com/2010/03/08/2010-minneapolis-auto-show/</link>
		<comments>http://www.joelfeder.com/2010/03/08/2010-minneapolis-auto-show/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 13:32:56 +0000</pubDate>
		<dc:creator>Joel Feder</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[2011 Edge]]></category>
		<category><![CDATA[2011 Fiesta]]></category>
		<category><![CDATA[2011 Ford Edge]]></category>
		<category><![CDATA[2011 Shelby GT500]]></category>
		<category><![CDATA[370z]]></category>
		<category><![CDATA[Audi]]></category>
		<category><![CDATA[Auto Show]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Cadillac]]></category>
		<category><![CDATA[Cadillac Converj]]></category>
		<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[Converj]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Ford Edge]]></category>
		<category><![CDATA[Ford Taurus]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[GT-R]]></category>
		<category><![CDATA[GT500]]></category>
		<category><![CDATA[GT500 Mustang]]></category>
		<category><![CDATA[Infiniti]]></category>
		<category><![CDATA[Mercedes-Benz]]></category>
		<category><![CDATA[Minneapolis Auto Show]]></category>
		<category><![CDATA[Nissan]]></category>
		<category><![CDATA[Porsche]]></category>
		<category><![CDATA[R8 5.2]]></category>
		<category><![CDATA[Silverado ZR2 Concept]]></category>
		<category><![CDATA[Synergy Green Camaro]]></category>
		<category><![CDATA[Taurus]]></category>
		<category><![CDATA[Twin Cities Auto Show]]></category>

		<guid isPermaLink="false">http://www.joelfeder.com/?p=1982</guid>
		<description><![CDATA[The Minneapolis Auto Show has finally arrived.  I must admit that I look forward to the show every year.  The show is not large compared to others and, in reality, many concept cars go to the larger shows and skip us.  The reason I like our show is it is local and I am on [...]]]></description>
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<div id="attachment_2000" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_3209.jpg"><img class="size-large wp-image-2000" title="IMG_3209" src="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_3209-1024x768.jpg" alt="" width="600" height="450" /></a><p class="wp-caption-text">2011 Audi A8</p></div>
<p style="text-align: left;">The <a href="http://www.twincitiesautoshow.com/">Minneapolis Auto Show</a> has finally arrived.  I must admit that I look forward to the show every year.  The show is not large compared to others and, in reality, many concept cars go to the larger shows and skip us.  The reason I like our show is it is local and I am on my own time.  I can go with my friends with no scheduled agenda.  The big shows like Chicago and Detroit are a lot of fun but this is just different having a show near home.</p>
<p>The show was busier then I expected.  I talked to quite a few people that noted how the attendance numbers were up from last year already on the second day of the show.  The economy is in a slightly better place and car sales are starting to pick up and the attendance at the show is reflecting it. I am guessing that <a href="http://www.fordvehicles.com/?glbcmp=ford%7Chome%7Cfordvehicles">Ford</a> was a major sponsor this year as many new Taurus&#8217;s were strewn about outside of the entrances.  I overheard several consumers commenting on how they liked the look of the new Taurus and most didn’t even know what it was.</p>
<div id="attachment_1997" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_1966.jpg"><img class="size-large wp-image-1997" title="IMG_1966" src="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_1966-1024x768.jpg" alt="" width="600" height="450" /></a><p class="wp-caption-text">Chevrolet Silverado ZR2 Concept</p></div>
<p>Some of the highlights included the special edition <a href="http://www.autoblog.com/2010/01/14/chevrolet-debuts-synergy-green-camaro/">Synergy Green Camaro</a> and the <a href="http://www.autoblog.com/2009/11/03/sema-2009-chevrolet-silverado-zr2-isnt-a-raptor-wrangler-ye/">Silverado ZR2 Concept</a> truck from Chevrolet.  Though many General Motors concept cars were missing, I was surprised to see the Cadillac <a href="http://www.cadillac.com/pages/mds/vehicles/futurelanding.do">Converj</a> concept at the Cadillac Stand.  Ford had the new <a href="http://www.fordvehicles.com/crossovers/edge/2011/">2011 Edge</a> along with the new <a href="http://www.fordvehicles.com/cars/fiesta/">2011 Fiesta Sedan</a>.  The updated <a href="http://www.fordvehicles.com/cars/mustang/">2011 Shelby GT500 Mustang</a> was on the show floor with the hood open and, although the doors were locked, it was what was under the hood that was important.  Audi had the mighty R8 5.2 in a copper brown color with carbon fiber side blades.</p>
<div id="attachment_1999" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_3218.jpg"><img class="size-large wp-image-1999" title="IMG_3218" src="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_3218-1024x768.jpg" alt="" width="600" height="450" /></a><p class="wp-caption-text">2010 Audi R8 5.2</p></div>
<p>Some things I noted about the show: <a href="http://www.bmwusa.com/">BMW</a>, <a href="http://www.porsche.com/usa/">Porsche</a> <a href="http://www.infinitiusa.com/">Infiniti</a> were all absent.  While a few talked about Porsche, I&#8217;m not sure anyone noticed Infiniti was gone and the largest complaint of the show that I heard was &#8220;Where&#8217;s BMW?&#8221;  I spoke with one of the local BMW dealerships and they said that their research indicates that they do not sell enough cars by being at the auto show to warrant the expense. This absence just gave the competition such as Audi and Mercedes-Benz a chance to have BMW owners sit in their cars.  Another anomaly was <a href="http://www.nissanusa.com/">Nissan</a>.  They found it important to have the GT-R with a base price of $80,790 but not to have a 370Z, which starts at $29,990.  I was told that the reason was, &#8220;That is what they sent us&#8230;&#8221;.  Not a terribly good answer in my opinion.</p>
<div id="attachment_1998" class="wp-caption aligncenter" style="width: 610px"><a href="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_3201.jpg"><img class="size-large wp-image-1998" title="IMG_3201" src="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_3201-1024x768.jpg" alt="" width="600" height="450" /></a><p class="wp-caption-text">Ross Testing the Man Step</p></div>
<p>I personally think many manufactures should take notes more from Ford.  They have been building terrific booths at the shows lately.  They engage the consumers and have a lot to look at, and I am not just talking product.  There are interactive games such as foosball and driving simulators not to mention the computers filled with information.</p>
<p>Overall the show was better then last year.  With more manufacturers in attendance and consumer attendance up, the atmosphere was a bit more upbeat.  The Minneapolis Auto Show&#8217;s tag line is &#8220;Your License to Dream&#8221; and I believe that is exactly what this show did for many consumers this year and with the products coming in the next year, I am sure next year will be even better for consumers.</p>
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		<title>Review &#8211; 2010 Cadillac SRX Turbo</title>
		<link>http://www.joelfeder.com/2010/03/04/review-2010-cadillac-srx-turbo/</link>
		<comments>http://www.joelfeder.com/2010/03/04/review-2010-cadillac-srx-turbo/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 13:30:04 +0000</pubDate>
		<dc:creator>Joel Feder</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Acura]]></category>
		<category><![CDATA[Acura MDX]]></category>
		<category><![CDATA[Cadillac]]></category>
		<category><![CDATA[CTS]]></category>
		<category><![CDATA[Haldex]]></category>
		<category><![CDATA[Lexus]]></category>
		<category><![CDATA[Lexus RX]]></category>
		<category><![CDATA[Lincoln]]></category>
		<category><![CDATA[Lincoln MKT]]></category>
		<category><![CDATA[MDX]]></category>
		<category><![CDATA[MKT]]></category>
		<category><![CDATA[RX]]></category>
		<category><![CDATA[Saab]]></category>
		<category><![CDATA[SRX]]></category>
		<category><![CDATA[SRX Turbo]]></category>
		<category><![CDATA[Turbo]]></category>
		<category><![CDATA[TurboX]]></category>
		<category><![CDATA[V6]]></category>

		<guid isPermaLink="false">http://www.joelfeder.com/?p=1800</guid>
		<description><![CDATA[After my first run in with the SRX I had strong opinions, both good and bad.  The new SRX is a valid contender in this automotive segment and pushes the envelope for Cadillac both in quality and as a class competitive product.  My largest gripe was that the base powertrain is weak and affected the [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.joelfeder.com%2F2010%2F03%2F04%2Freview-2010-cadillac-srx-turbo%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.joelfeder.com%2F2010%2F03%2F04%2Freview-2010-cadillac-srx-turbo%2F&amp;style=normal" height="61" width="50" /><br />
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<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2841.jpg"><img class="aligncenter size-large wp-image-1957" title="IMG_2841" src="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2841-1024x768.jpg" alt="" width="600" height="450" /></a>After <a href="http://www.joelfeder.com/2010/02/01/review-2010-cadillac-srx/">my first run in with the SRX</a> I had strong opinions, both good and bad.  The new SRX is a valid contender in this automotive segment and pushes the envelope for Cadillac both in quality and as a class competitive product.  My largest gripe was that the base powertrain is weak and affected the driving experience.  A simple question: would the optional turbo V6 engine fix the driving experience?</p>
<p style="text-align: left;"><a href="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2830.jpg"><img class="aligncenter size-large wp-image-1959" title="IMG_2830" src="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2830-1024x768.jpg" alt="" width="600" height="450" /></a>The main highlight of the SRX Turbo is larger engine which is funny because the engine in not actually larger because it is a 2.8 liter while the base V6 is a 3.0 liter.  The extra power in the this V6 really comes from the turbo, putting out 300 hp and 295 ft-lb to all four wheels all with max torque coming at 2000 rpm.  The all wheel drive system is the torque vectoring unit from <a href="http://www.haldex.com/en/GLOBAL/Applications--Products/Applications1/AWD/">Haldex</a>.  This is the same unit that made its debut in the now dead Saab TurboX a few years back and can transfer up to 90% of the torque to the rear wheels at any given time.  The torque can also be distributed between the wheels side to side.  All of this gets put to the ground through a six speed automatic transmission with manual shift capabilities.  So the question still remains:  does this extra power fix the SRX driving experience?<a href="http://www.joelfeder.com/wp-content/uploads/2010/03/Screen-shot-2010-02-09-at-8.34.30-PM.png"><img class="aligncenter size-full wp-image-1967" title="Screen shot 2010-02-09 at 8.34.30 PM" src="http://www.joelfeder.com/wp-content/uploads/2010/03/Screen-shot-2010-02-09-at-8.34.30-PM.png" alt="" width="407" height="388" /></a></p>
<p>The answer is yes and no.  Yes, the driving experience is much better.  In fact, leaps and bounds better.  In normal and spirited driving the car does not feel strained like the base 3.0 liter V6.  Even pulling away from a stoplight, you notice the difference.  In normal driving the engine does not feel like it is working hard.  The revs are easily kept under 3ooo rpm’s unless pushed.  When pushed, the engine responds quickly with no noticeable lag.  The turbo is going almost constantly whenever you have your foot on the gas.  Something to note is that you cannot put the needle into the red on the turbo gauge.  Why would you have the red there when you cannot put the needle in that zone?  The first thing people said to me was to put it in the red and I had to respond sadly, &#8220;It does not go that high.&#8221;</p>
<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2867.jpg"><img class="aligncenter size-large wp-image-1965" title="IMG_2867" src="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2867-1024x768.jpg" alt="" width="600" height="450" /></a><a href="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2871.jpg"><img class="aligncenter size-large wp-image-1960" title="IMG_2871" src="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2871-1024x768.jpg" alt="" width="600" height="450" /></a>The downside to this engine is the gas mileage.  Rated at 15/22, this engine could definitely be described as thirsty.  I cannot decide what is worse about the mileage;  the fact that it is just terrible for this vehicle class, or that it is coming from the engine putting out the power that this vehicle really needs.  That mileage is no joke either.  I averaged 15.3 mpg during the week and it is worth noting that the gas it is guzzling requires premium.  I did not really stretch the SRX Turbo’s legs so I cannot comment on the highway mileage though I can assume that it matched the EPA rating pretty close to dead on.  Again, that city mileage is really not good and is so bad that it starts to dip into body-on-frame SUV mileage.  For example, the much larger body-on-frame Chevrolet Tahoe is rated at 15 mpg in the city with a V8.  If SRX Turbo engine had direct injection it would post better fuel mileage numbers and would be more competitive.</p>
<p>As mentioned in my previous review of the SRX, the interior styling is very well done. The materials all look and feel great. It uses the center stack from the CTS (minus the tiny climate control screens on each side) and the door handles are uniquely shaped.  These little details help set it apart. That said, the back seat is somewhat short on leg room with a taller driver.  The cargo area has a terrific cargo management system with sliding tie down brackets and there is a decent sized storage cubby below the rear floor that can hold items away from public view.<a href="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2848.jpg"><img class="aligncenter size-large wp-image-1961" title="IMG_2848" src="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2848-1024x768.jpg" alt="" width="600" height="450" /></a><br />
<a href="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2856.jpg"><img class="aligncenter size-large wp-image-1964" title="IMG_2856" src="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2856-1024x768.jpg" alt="" width="600" height="450" /></a></p>
<p>The styling is terrific.  I am still undecided about the front air dam being so low and whether it makes it look better or worse.  The rear taillights hark back to the &#8220;tailfins&#8221; on older Cadillac’s and play nicely with the overall design.  The rear diffuser finishes off the rear while integrating the exhaust into the overall design.  The A-pillars in this vehicle are ridiculously huge and they make sight lines a problem in a few instances and the rear window is tiny and makes visibility awkward so the back up camera is definitely useful in a parking lot.  The twenty inch wheels fill out the wheel wells nicely and look great because they are painted aluminum wheels instead of chrome plated.  Another thing that still bugs me is the <a href="http://www.thetruthaboutcars.com/cadillac-in-with-the-new-and-lets-keep-the-old-stuff-too/">GM chiclet</a>.  I mentioned this in my original review, and again, I assume the tooling was already set before the decision to ditch this &#8220;Mark of Excellence&#8221; was made.<a href="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2840.jpg"><img class="alignright size-thumbnail wp-image-1969" title="IMG_2840" src="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2840-150x150.jpg" alt="" width="150" height="150" /></a></p>
<p>The SRX Turbo I had was a premium model with almost all of the bells and whistles.  The rear seat entertainment system package with dual rear screens and wireless headsets with remote adds $1,295 to this package and  I like the way this system is set up with screens in the back of the seats and separate video inputs for each.  The second option was the crystal red tintcoat which will set you back $995.  All said, including destination fees, the total sticker price of this particular SRX Turbo came to $54,475.</p>
<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2853.jpg"><img class="aligncenter size-large wp-image-1963" title="IMG_2853" src="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2853-1024x768.jpg" alt="" width="600" height="450" /></a>I want to take a second to talk about the competition.  The SRX is really going head to head with the <a href="http://www.lexus.com/models/RX/">Lexus RX</a>. It was developed and bench marked against that vehicle and the marketing pitches it that way.  As I mentioned earlier, the price on this SRX Turbo was close to $55,000 and that is a lot of coin while there are a lot of other great vehicles for that price.  The SRX Turbo starts under $50,000, for that price you can get a nicely equipped <a href="http://www.acura.com/ModelLanding.aspx?model=MDX">Acura MDX</a> or an <a href="http://www.lincoln.com/mkt/home.asp">Ecoboost Lincoln MKT</a> and, while the Ecoboost MKT is a much larger vehicle, it just goes to show the breadth of this segment and price range.</p>
<p>There must be something about the SRX because each time I have had the vehicle we have gotten whacked with lots of snow here in Minneapolis.  The SRX Turbo handled it like a champ plowing through the white stuff with the all wheel drive sending power to the wheels with traction.  It felt weird but sometimes I thought the electronic stability control was slow to kick in.  The front wheel drive SRX handled the snow with its low profile, all season tires better than expected, so this all wheel drive version had absolutely no issues.</p>
<p style="text-align: left;"><a href="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2866.jpg"><img class="aligncenter size-large wp-image-1971" title="IMG_2866" src="http://www.joelfeder.com/wp-content/uploads/2010/03/IMG_2866-1024x768.jpg" alt="" width="600" height="450" /></a>As with the other SRX I reviewed, I do like this vehicle.  When you compare it with the direct competitor, the Lexus RX, you see the SRX is a more engaging and dynamic vehicle.  The optional turbo powertrain definitely fixes the anemic feeling but at the large expense of gas mileage and in reality, the bulk of the SRX’s sold will be equipped with the base 3.0 liter V6 and that engine will be fine for those who are more concerned with the gas mileage.  For those who really want to take the SRX to its full potential, you will have to take the hit on the gas mileage and option for the turbo V6.</p>
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<em>Full Disclosure- The review vehicle was provided by General Motors</em></p>
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		<title>Review- 2010 Cadillac SRX</title>
		<link>http://www.joelfeder.com/2010/02/01/review-2010-cadillac-srx/</link>
		<comments>http://www.joelfeder.com/2010/02/01/review-2010-cadillac-srx/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 14:00:46 +0000</pubDate>
		<dc:creator>Joel Feder</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[2010 SRX]]></category>
		<category><![CDATA[AWD]]></category>
		<category><![CDATA[Bose]]></category>
		<category><![CDATA[Cadillac]]></category>
		<category><![CDATA[Cadillac SRX]]></category>
		<category><![CDATA[CTS]]></category>
		<category><![CDATA[CTS Sportwagon]]></category>
		<category><![CDATA[CUV]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Harmon Kardon]]></category>
		<category><![CDATA[LED]]></category>
		<category><![CDATA[Lexus]]></category>
		<category><![CDATA[Lexus RX]]></category>
		<category><![CDATA[Mark Levinson]]></category>
		<category><![CDATA[Mark of Excellence]]></category>
		<category><![CDATA[Old GM]]></category>
		<category><![CDATA[SRX]]></category>
		<category><![CDATA[Turbo]]></category>
		<category><![CDATA[Turbo V6]]></category>

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		<description><![CDATA[The first generation SRX was really never the sales success that Cadillac hoped for.  Styling on the the first generation made it look like a tall, boxy station wagon.  With both an optional third row and V8, the first generation was rear wheel drive with all wheel drive as an option.  None of this really [...]]]></description>
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<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1932.jpg"><img class="aligncenter size-large wp-image-1656" title="IMG_1932" src="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1932-1024x768.jpg" alt="" width="600" height="450" /></a></p>
<p>The first generation SRX was really never the sales success that Cadillac hoped for.  Styling on the the first generation made it look like a tall, boxy station wagon.  With both an optional third row and V8, the first generation was rear wheel drive with all wheel drive as an option.  None of this really lined up with what the mainstream rivals were offering.</p>
<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1933.jpg"><img class="aligncenter size-large wp-image-1657" title="IMG_1933" src="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1933-1024x768.jpg" alt="" width="600" height="450" /></a></p>
<p>For the second generation, Cadillac has taken a much more mainstream approach.  The third row option was ditched, front wheel drive and all wheel drive replaced the old drive train and there is no more V8. The largest change is the price.  This generation is starting at $33,330 where the first generation was $38,880 for the V6 and $45,880 for the V8.  The new SRX is much more competitively priced.  You can immediately tell that Cadillac is gunning straight for the RX in every sense of the word.  A base SRX is now almost $4,000 less then the starting price of a Lexus RX.  So how does it stack up?</p>
<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1983.jpg"><img class="aligncenter size-large wp-image-1658" title="IMG_1983" src="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1983-1024x768.jpg" alt="" width="600" height="450" /></a>The interior is closely related to the CTS, which is not a bad thing.  The center stack with the rising screen is directly lifted from the CTS.  The software used in the touchscreen is definitely upgraded.  I could pair my phone using only the screen in the SRX while I had to dig out the manual to figure out phone pairing with the voice command system in the CTS.  The gauge cluster has a trick screen in the center of the speedometer.  This screen essentially had all the trip computer functions while also displaying the speed limit on most major roads.  Navigation directions are also shown with this display.  The interior has non-overpowering white LED &#8220;mood&#8221; lighting at night.  The seats are supportive but not firm.  They are much softer than the seats in the CTS Sportwagon which, in my opinion, were better.  The cargo area has a track running around it that sliders can be placed in to secure cargo.  This is a very nice feature that is executed quite well.<a href="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1962.jpg"><img class="aligncenter size-large wp-image-1661" title="IMG_1962" src="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1962-1024x768.jpg" alt="" width="600" height="450" /></a><br />
<a href="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1939.jpg"><img class="aligncenter size-large wp-image-1659" title="IMG_1939" src="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1939-1024x768.jpg" alt="" width="600" height="450" /></a></p>
<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1994.jpg"><img class="size-medium wp-image-1654 alignright" title="IMG_1994" src="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1994-225x300.jpg" alt="" width="225" height="300" /></a>The styling of the SRX is strong both inside and out.  From the outside, the evolution of Cadillac&#8217;s arts and science styling is in full swing.  The sharp creases and strong character lines all play together to create a rather good looking CUV.  The rear end has the classic Cadillac &#8220;tail fin&#8221; tail lights.  The angular styling leaves a D pillar in the back that creates a large blind spot.  The rear window is very small, causing visibility to be less than stellar when backing up.  The back-up camera is a much needed feature.  The front air dam is low and I actually asked people at GM about this.  They said it was both for aerodynamics and it looks better in their opinion.  I do not know about all that, but in deep snow it acts as a plow.  The little touches on the outside caught my eye.  For example, the headlight has the Cadillac symbol stamped in the reflector.  One thing that did not add up was the GM chiclet.  This &#8220;Mark of Excellence&#8221; has now been removed from new models, but I assume the tooling for the SRX was already in place before the decision was made to ditch this &#8220;Old GM&#8221; symbol.</p>
<p>The engine in the vehicle I had was the base 3.0 liter direct injection V6 putting out 265 hp and 223 ft-lb to the front wheels.  All wheel drive is optional with this engine.  The optional 2.8 liter turbo V6 puts out 300 hp and 295 ft-lb to standard all wheel drive with torque vectoring.  Both engines feed out to six speed automatic transmissions with manual shift capabilities.  The base 3.0 liter is some what of a dog.  The lack of torque is the main problem here.  The SRX is not light weight, as such you can feel every one of those 265 hp and 223 ft-lb trying to get underway.  The vehicle is more engaging than the class champion, Lexus RX, but feeling the engine trying to cope with the vehicle&#8217;s weight is not the best experience even though it does get up to speed just fine.  More power would be welcome via the optional 2.8 liter turbo.  The problem with this option is the mileage, which is rated at 15/21 mpg while the front wheel drive 3.0 liter is rated at 18/25 mpg.  People seem to take these numbers very seriously these days and that turbo looks thirsty on paper for this vehicle segment.</p>
<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1967.jpg"><img class="size-medium wp-image-1662 alignright" title="IMG_1967" src="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1967-225x300.jpg" alt="" width="225" height="300" /></a>The particular SRX I had was a premium collection vehicle with a sticker price of $47,010.  This is the top level non-turbo model.  There were not many options, but rear seat entertainment was on board for $1,295 and of course GM&#8217;s crystal red tintcoat for $995.  Each rear seat has a flip up monitor attached to the back of the front seats with two wireless headphones and  a wireless remote control that comes standard with the system.  I liked the set up, and in my opinion, was done correctly.  The upgraded stereo that was in this package was a 10 speaker 5.1 digital surround sound by Bose.  I was not really that impressed with the system.  It sounded decent enough but the optional Mark Levinson system in the Lexus RX is better.  I would have liked to have seen something like the optional Harmon Kardon system from the LaCrosse in the SRX.</p>
<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1381.jpg"><img class="aligncenter size-large wp-image-1663" title="IMG_1381" src="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1381-1024x768.jpg" alt="" width="600" height="450" /></a>Equipped with 20 inch wheels, low profile tires and front wheel drive, I will admit I was a little nervous when the blizzard came through town.  In fact, I drove through three blizzards and over 1000 miles within three days while driving the SRX.  The only problem that I saw was with the front air dam.  It is so low that it plowed through the snow and getting started down an unplowed street was not easy.  It is worth mentioning that I was able to make it up a driveway that was covered in 2.5 feet of snow.  To do this I had to turn off traction control and slam the gas in order for it to crawl its way up.  Overall, I was impressed with everything it did in the snow.  I somehow managed to eek out 26.5 mpg on the highway back through one of those storms.  That is 1.5 mpg more then the EPA&#8217;s 25 mpg highway rating.</p>
<p><a href="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1991.jpg"><img class="aligncenter size-large wp-image-1665" title="IMG_1991" src="http://www.joelfeder.com/wp-content/uploads/2010/01/IMG_1991-1024x809.jpg" alt="" width="600" height="474" /></a>So we have gone from a rear wheel drive with an optional third row and V8 to a front wheel drive and optional turbo V6.  How did we fare?  The SRX is now officially a competitive vehicle.  The last generation was not a mainstream approach and sales reflected that.  Yes, I do think the base engine is under powered.  In reality, the general public might not even notice.  They will notice the mileage numbers that the turbo gets and will not be that impressed with them.  I am guessing most SRX&#8217;s will leave the lot with the base 3.0 engine and customers will be content.  The vehicle has distinctive styling and I like the overall packaging.  While some powertrain improvements are needed, this new SRX is a solid contender in this hotly contested segment.</p>
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<p style="text-align: left;"><em>Full Disclosure- The review vehicle was provided by General Motors</em></p>
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