Joel A. Feder                                                                                 

Cell: 612.834.4102


Current And Past Challenges


High Gear Media (Acquired By Internet Brands)                                                                        Los Angeles, CA

Interactive Content Manager                                                                                                                     2015 – Present

  • Lead strategy for all things social with over 3.2M followers across all social channels
  • Script, voice, publish, and manage nearly 300 YMM video overviews for The Car Connection, Cars Direct, and Chrome Data
  • Create, publish, and promote automotive content on High Gear Media’s automotive sites, The Car Connection, Motor Authority, Green Car Reports
  • Oversee video production, management, distribution, and being on camera talent
  • Manage and create syndication partnerships with industry leading outlets
  • Operate daily email newsletter campaigns with a n average open rate above 32% (industry average 17.3%)
  • Maintain positive relationships with all automotive brands and act as a main point of contact

High Gear Media (Acquired by Internet Brands)                                                                        Los Angeles, CA

Social Media Manager                                                                                                                                         2010 – 2015

  • Built the social media strategy from the ground up for The Car Connection, Motor Authority, and Green Car Reports, growing engagement and following across all social channels from under 6,000 fans to over 3.2M
  • Collaborated with entire editorial team to craft social-conscious content, maximizing reach, engagement, and sharing leading to segment-leading statistics
  • Helped grow traffic across The Car Connection, Motor Authority, and Green Car Reports from 1.3M to 10m monthly unique visitors in four years
  • Led social media panel discussion at 2013 J.D. Power Automotive Marketing Roundtable

SMCpros                                                                                                                                                          Minneapolis, MN

Social Media Associate                                                                                                                                         2009 – 2010

  • Strategized and implemented social media campaigns for clients
  • Worked closely with clients to match social content to brand guidelines
  • Tech discovery and research
  • Attend public speaking engagements, lead Q&A/Training on social media

Lola Red PR                                                                                                                                                   Minneapolis, MN

Social Media Intern                                                                                                                                               2009 – 2009

  • Acted as the voice of clients on multiple social accounts
  • Collaboratively developed social media strategy
  • Set up social accounts for clients
  • Recruited brand evangelists on social platforms



Drake University                                                                                                                                            Des Moines, IA

BSBA – Marketing

Presidential Scholarship recipient



Video editing and recording, Photo editing, Tweetdeck, Hootsuite, Google Analytics, Charbeat, Facebook analytics, Facebook ads, Microsoft Office,