Ford Kills Mercury – The World Didn’t Know Mercury Still Existed

Mark this down next to Pontiac, Saturn, Hummer and the rest of the fallen brands (Oldsmobile and a long list we will not go over). Today Ford announced that Mercury is dead. They will wind down by the end of the fourth quarter this year. Remember how Mercury was going to bring back the Tracer based off the new 2012 Ford Focus? Yea that is not going to happen. More attention will be focused on Lincoln and that division will get seven all new or severely refreshed cars. Ecoboost will spread throughout the Lincoln lineup including the next generation Navigator. That essentially just confirmed there will be a next generation Navigator. Ford went on to say that Lincoln will become a technology powerhouse, with more features and better fuel economy than the competition. It also confirmed that a C segment car based off the 2012 Focus will come to Lincoln now. I actually believe that something can be made of Lincoln is Ford really works at it. Ford will have to either really do something and put its weight behind Lincoln like they say, or else it too will probably have to be on the chopping block at some point. Time will tell.

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