The all-new 2010 Saab 9-5 is almost here. Yesterday, the pricing was announced and I was shocked at first. The lineup will be launching with the range-topping Aero model, with a sticker price of $49,990. That is a hefty chunk of money, and a nice increase to the Aero’s price. Though this is a much larger and modern vehicle, the last generation 9-5 Aero started at $41,425 (not that anyone actually paid that price). The Aero will be coming standard with the 2.8 liter turbo V6 putting out 300 horsepower via Saab’s XWD, which is an all-wheel drive system that features Haldex’s trick torque vectoring. They mentioned it will feature a six-speed automatic transmission with paddle shifters, so apparently the Aero model (at least at launch) will not have a manual transmission. The Aero model should go on sale in July. The entry-level model will feature Saab’s 2.0-liter turbo and will have a base price of “under $40,000.” That is all that was announced for the pricing on that model for now – it should be arriving soon after the Aero model.
With the increased dimensions of the new 9-5 and upgraded content (available heads up display, cooled glovebox, lane departure warning, and many others) the question is the pricing. This is deep into midsize luxury territory. With the 9-5 being priced right in the middle of the new Infiniti M37x, BMW 528i, Mercedes E350 and the Audi A6 3.0T, can it compete? Is the price too high? This car will likely have many things at that price level that the competition might not (though we have not yet seen the ordering sheet and option pricing). Time will tell how this new vehicle fares, but without question Saab enthusiasts have been waiting for a rebirth of their brand and this might be the car to start that.