Buick has been using the tag line “Take a look at me now” with its advertising and it is not working for them. They are finally starting to get product that would warrant such a tagline such as the Enclave and now, the new for 2010 LaCrosse. Seeing as the tagline and advertising is a bit stale General Motors has come up with a new campaign. The new spot titled “The new class of world class” will start airing soon.
Bob Lutz who has most recently turned his sights on the marketing area of GM is really honing in on Buick’s message. He was recently quoted by Automotive News as saying the new spots are “aggressive stuff”. That’s good because Buick needs some aggressive advertising now that it is one of the four core brands left of GM. I am personally excited to see the new spots and hope they are successful now that Buick finally has some good product both in the showroom and on the way.